Effective Date: 02nd December 2025
Last Revised: 02nd December 2025
Amenity Tree Care Association (“we,” “our,” “us”) is committed to protecting your privacy and handling your personal data responsibly, in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable Indian laws. This Privacy Policy explains how we collect, use, share, and safeguard your information, and outlines your rights as a Data Principal under the DPDP Act.
1. Data Collection
We may collect the following categories of personal information:
• Identity Information: Name, email address, phone number, postal address.
• Usage Information: IP address, browser type, device details, pages visited, time spent, referring websites.
• Transactional Information: Records of services availed, payments made, or registrations completed.
• Cookies & Tracking Data: Preferences, analytics, and browsing behavior.
We collect data directly from you (via forms, registrations, subscriptions) and indirectly through automated technologies (cookies, analytics tools).
2. Data Usage
Your personal data is used for:
• Providing and improving our services
• Responding to inquiries and customer support
• Sending newsletters, updates, or promotional materials (only with your consent)
• Personalizing website content and advertisements
• Monitoring website performance and analytics
• Ensuring compliance with legal obligations and preventing fraud
3. Data Sharing
We do not sell or rent your personal data. Data may be shared only:
• With trusted service providers (hosting, analytics, payment gateways) under contractual safeguards
• With government authorities or regulators when legally required
• To protect our rights, property, or safety, or that of users and the public
All third parties are bound by confidentiality and data protection obligations consistent with the DPDP Act.
4. Data Security
We implement reasonable technical and organizational measures, including:
• Secure servers and encryption protocols
• Access controls and authentication safeguards
• Regular monitoring and audits
While we strive to protect your data, no method of transmission over the internet is completely secure.
5. User Rights under the DPDP Act
As a Data Principal, you have the following rights:
• Right to Access: Request details of personal data we hold about you
• Right to Correction: Request updates or rectification of inaccurate data
• Right to Erasure: Request deletion of your personal data, subject to legal obligations
• Right to Withdraw Consent: Opt out of communications or revoke consent for specific uses
• Right to Grievance Redressal: File complaints with our designated Grievance Officer
Requests can be made by contacting us at info@arbindia.com.
6. Consent
• We obtain explicit consent before collecting or processing personal data for non-essential purposes (e.g., marketing, personalized ads)
• By using our website, you consent to the collection and use of data as described in this policy
• You may withdraw consent at any time by contacting us
7. Policy Updates
We may update this Privacy Policy to reflect changes in law, technology, or business practices.
• Updates will be posted on this page with a revised “Last Updated” date
• Where required by law, we will notify users via email or website notices before changes take effect
8. Grievance Officer
In compliance with the DPDP Act, we have appointed a Grievance Officer:
info@arbindia.com
Amenity Tree Care Association
Off. No. 3, Bldg B, Shree Riddhi Siddhi Complex, Tilak Rd, Ghatkopar East,
Mumbai, Mumbai City, Maharashtra, India – 400077
The Grievance Officer will acknowledge complaints within the statutory period and ensure timely resolution.
9. Contact Us
For questions, concerns, or to exercise your rights, please contact:
info@arbindia.com
Amenity Tree Care Association
Off. No. 3, Bldg B, Shree Riddhi Siddhi Complex, Tilak Rd, Ghatkopar East,
Mumbai, Mumbai City, Maharashtra, India – 400077